Wednesday, March 10, 2010

INDIA GETS ENVIRONMENT FRIENDLY

Dear Mr Mangilal Dhing(Owner),

India gets environment friendly, says Bye Bye to Print Yellow Pages…

Print yellow pages' usage is declining amongst users who are turning to telephonic and internet search engines which give faster, relevant and accurate information.

A survey in 5 major cities (Mumbai, Delhi, Bengaluru, Chennai and Hyderabad) across India with over 5000 people from different sections of society e.g. Businessmen, Service professionals, Housewives, Students and Senior citizens revealed:

  • 81% people do NOT use Print Yellow Pages at all and do NOT intend to use them in future.
  • 72% of Business respondents do NOT use Print Yellow Pages at all.
  • 19% people, who use Print Yellow pages, use it occasionally in a year.
  • India is seeing a radical shift towards new age technology enabled media, the trend getting much similar to the developed countries.
We shall inform you on more such trends in future to keep you updated.


Best Wishes,
Market Research Team,
Just Dial.


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